DIGITAL MARKETING

DIGITAL MARKETING

Digital marketing is marketing that happens on digital platforms like websites, social media, search engines, email, and mobile apps—basically, anywhere people spend time online.

scope of digital marketing

The scope of digital marketing is vast, growing rapidly, and packed with opportunities—especially in today’s internet-first world where people live online more than offline. Whether you’re building a brand, selling a service, freelancing, or looking for a full-time job, digital marketing is one of the most in-demand and future-proof skills.

techniques of digital marketing

Understanding the techniques of digital marketing is like unlocking a toolbox—each tool (or technique) serves a specific purpose in attracting, engaging, and converting customers online.

Let’s break down the top digital marketing techniques every modern brand (and marketer) must master:

1. Search Engine Optimization (SEO)

📌 Boost your website’s visibility in search engines like Google.

Off-page SEO:

Backlinks, guest posts, online mentions.

On-page SEO:

Optimizing content, keywords, meta tags.

Technical SEO:

Site speed, mobile-friendliness, structured data.

2. Content Marketing

Blogs, infographics, ebooks, videos, case studies.

Build authority, trust, and long-term SEO value.
🧠 Goal: Attract organic traffic, generate leads, and position your brand as an expert.